Hotel & Spa Case Studies

Verulamium Spa, St Albans
Verulamium Spa, St Albans

Topaz was appointed by St Albans City Council to oversee both the design and management of their prestigious Verulamium Spa, part of the new £25m Westminster Lodge leisure development in the heart of the city.

The City’s heritage and the historical importance of the spa’s location was recognized from the outset. A unique spa concept worthy of the City’s Roman past was developed which reflects the original bath house principles and incorporated key elements of this tradition.

Prior to creating the design concept, both national and local research of the spa market was undertaken to ensure the Verulamium Spa reflected current best practice. The result was a mix of modern thermal facilities including a kelo sauna and aroma steam room alongside connecting suite of Roman hot rooms with varying temperatures typical of traditional Roman spa baths.

Hintlesham Hall Hotel

Following a change in ownership of this 16th Century, 4 Red Star Country House Hotel, Topaz was retained to oversee the transition at the Hintlesham Hall Hotel, Suffolk.

We worked closely with the existing management team offering a dedicated focus on the business to ensure a consistent approach to new business development by providing mentoring, guidance and specialist training.

The Guy Fawkes Inn
The Guy Fawkes Inn

Standing in the shadow of the beautiful York Minster, this ancient coaching inn took its name from York’s most infamous son, who was born in the cottage adjoining the property.

Following closure due to mis-management and poor trading results Topaz re-launched and successfully operated the business on behalf of The Derbyshire Building Society. Under Topaz’ management, the reputation of the business was restored and the profile of the clientele was changed through professional marketing activities and the introduction of a quality restaurant operation giving a greater balance to the business and development of new revenue streams.

The business was finally sold for more than the asking price in the middle of a recession.

Marmadukes Hotel, York

Marmadukes is a small boutique hotel with 22 distinctly different rooms, original Victoria features and a unique charm that few large hotels can match. Topaz was appointed to revitalise the business following several years of neglect and under-performance by the previous owners.

This required a thorough review of supply contracts and costs in all areas and a revision of the staffing structure to stabilise the business.

This was followed by a comprehensive marketing campaign to develop new areas of revenue and position the hotel as the venue of choice for the discerning traveller.

MalvernSpa Hotel, Worcestershire
MalvernSpa Hotel, Worcs.

MalvernSpa Hotel is one of the most significant hotel & spa developments in the UK, providing first class spa & wellness facilities alongside luxury accommodation and fine dining.

In October 2008 Topaz was appointed by Administrator Baker Tilley with a "recue & recovery" remit to operate the entire business including: 34 boutique style bedrooms; fine dining restaurant & spa brasserie; members’ wellness club & 10 treatment rooms.

Under the guidance of Topaz all aspects of the business flourished and the hotel & spa became the venue of choice for the discerning spa enthusiast and corporate traveller alike, resulting in the succesful sale of the business.

Seafield Hotel & Spa, Ireland
Seafield Hotel & Spa, Eire

Winner: Oceo SpaBest European Spa. Oceo Spa is a new 2,500 square metre spa and health club attached to an exclusive golf and residential complex.

Topaz was employed to lead the project concept from the outset with a brief from the client to develop the best spa in Ireland!

The new spa & health club was officially opened in 2008 and has been nominated for numerous awards in the UK and Ireland.

Le Petit Spa, Birmingham
Le Petit Spa, Birmingham

Winner: Best Urban Spa Award. Topaz was employed to develop and launch Le Petit Spa, Malmaison’s flagship spa within the Mail Box development in the heart of Birmingham.

Following the development and mobilisation process, Topaz was retained to oversee the operation of the spa & health club on a 4 year management contract.

Le Petit Spa has proven to be a successful hotel spa concept meeting all financial objectives and winning Best Urban Spa Award.

Else Club, Moscow
Else Club, Moscow

One of the largest developers in Moscow chose Topaz to assist with the research and development of a unique spa and health club project on the outskirts of the city.

Topaz was involved in all aspects of the construction and mobilisation stages of the 4,800 sq m venue and also in the recruitment of key management personnel and assisting with the opening in 2007.

Mountain Capital, London
Mountain Capital, London

Topaz was appointed by a london-based private equity company to undertake a comprehensive review of its largest leisure asset, a 5000 sq m facility linked to a 100 bed hotel in Bristol.

The leisure facility had enjoyed considerable success under two previous owners but was now failing due to a lack of investment and loss of confidence from its customer base.

Gosling Sports Park, Herts.
Gosling Sports Park, Herts.

Gosling Sports Park was one of the first large indoor tennis centres to be established in the UK. The tennis centre also included a full size indoor bowls hall.

Following demographic changes in the area, Gosling Leisure Trust decided not to continue with the bowling element of the leisure mix and sought alternative uses.

Topaz Consulting was asked to provide an options appraisal and detailed layout for a new facility to take account of the existing bowls hall as well as an extension.